Most Shopify email accounts leak revenue in the same places: missing flows, weak segmentation, poor timing, deliverability issues, and metrics no one is watching.
Most Shopify stores work hard for the first order, then lose too many customers before the second. Here is how to diagnose and fix the post-purchase gap with Klaviyo.
A practical ecommerce email marketing strategy guide covering flows, campaigns, segmentation, deliverability, and retention systems.
A practical guide to A/B testing Klaviyo subject lines: what to test, how to set up clean tests, and how to learn from the results over time.
Poor Klaviyo segmentation quietly kills open rates and deliverability. Here are the most common segmentation mistakes ecommerce brands make and how to fix them.
Most welcome flows underperform because they stop at the discount. Here’s how to improve Klaviyo welcome flow performance with better timing, copy, and sequence logic.
The exact process I use to create Klaviyo email drafts faster: pulling campaign data, building AI prompts from real patterns, and editing for brand voice.
